Beauty and the Beast dominates social buzz | 2017-03-08 |

Beauty and the Beast dominates social buzz

    7th March, 2017 09:46:17 printer

Disney’s Beauty and the Beast topped social media buzz last week as it generated 101,000 new conversations, according to media-measurement firm comScore and its PreAct service, reports Variety.

“Beauty and the Best” held its red carpet premiere in Los Angeles on March 2 and has seen backlash in Russia and Alabama over the film’s inclusion of a gay character.

The live-action romance, starring Emma Watson, has produced a total of 1.19 million new conversations on social media. Disney is opening “Beauty and the Beast” on March 17.

Disney-Marvel’s “Guardians of the Galaxy Vol.

2” also generated significant buzz last week with more than 100,000 new conversations. The studio released a new trailer on February 28 on “Jimmy Kimmel Live” and a poster and set image on March 1. The sequel opens May 5.

Fox’s “Deadpool 2” saw a solid reaction with 67,000 new conversations in the wake of the studio releasing a teaser trailer on March 4, airing before “Logan” screenings.

The scene involves Wade Wilson (Ryan Reynolds’ character when he’s not in the squeaky tight Deadpool costume) spotting a guy in trouble outside a screening of “Logan” and going into a phone booth to get suited and booted — he moons the audience in the meantime — while the epic Superman theme blares in the background. The guy dies, however, by the time he’s done changing. “Deadpool 2” has been set for release on March 2, 2018.