Qantas Airways boss Alan Joyce's reaction surprised everyone after a man smeared a cream pie in his face during a business breakfast in Australia.
Joyce, the head of Australia's flag carrier, was speaking at the event in Perth, capital of Western Australia state, when an older man in a business suit walked onto the stage, reached around to rub the pie in his face, and calmly walked away, NDTV reports.
The Qantas CEO at first appeared stunned by the incident but quickly regained his composure, telling the audience he did not know why he had been targeted before leaving the stage to clean up.
He then returned to continue his speech without his blazer, joking about the incident. "Now, if there are any more pies can you get it over with now?" he said.
Talking to reporters later, Mr Joyce joked he had been unable to identify what flavour pie he had been hit with.
"I have absolutely no idea - I'm not a big pie eater," he said. "I didn't have a chance to test it, it was mostly on my glasses."
"I think my issue is I need a new drycleaner before I leave Perth, so if you have one could you please recommend it to me," he laughed.
The unidentified man's motive was unclear but he was soon apprehended by security guards. State police later confirmed that officers had been called to an assault at a Perth hotel and that one person was in custody.