A shop manager from central China came up with a very original idea to boost sales. The businessman filmed herself putting her son into a pair of tights to demonstrate the quality of the product.
The video was picked up by news media today after it was widely shared by the hosiery shop's customers.
The video begins with the father looking into the camera and asking "how's the quality?".He then goes on to display the durability of the product by bouncing him up and down, proving that the stockings can take his weight.
"Super good," he says in the video that has gone viral on Chinese social media.
According to People's Daily China, the man, identified as Mr Cheng, comes from Henan in Central China. He told Chinese media that it has become increasingly hard to sell things these days and that's how he came up with the idea. He reportedly asked his daughter to shoot the video.
"It was during busy season. A lot of my customers shared it. Someone published it online and it became popular," he said.
However, many on social media pointed out that it was cruel of the father to use his son as a prop for the sake of promotions.