The domestic run of Aamir Khan’s latest picture, the Advait Chandan-directed Secret Superstar, ran out of steam last weekend as the picture collected barely 1 crore in gross revenue for the 3-day frame, its fourth weekend in release, reports Agency.
That brought its domestic total to ₹83 crore ($12.8 million) and ₹63 crore nett in the 24 days since its Diwali day debut.
This past weekend’s cume was down 80 percent from the previous weekend, and with box office collections having slowed to a trickle, it’s likely the hybrid teen fantasy/domestic abuse drama will lose the remainder of its Indian screens in the coming days.
Depending on one’s point of view, Secret Superstar can be described as either a hit or a disappointment. On the one hand, with reported total production and releasing costs of just 25 crore/$3.8 million against worldwide theatrical gross receipts of ₹122 crore/$18.8 million thus far, it has been a financial success for its backers, who include Khan’s Aamir Khan Productions.
Although I felt the picture had a few missteps in its storytelling and production, it was still the best picture I’ve seen from Bollywood this year. The story was thoroughly engaging, and Aamir Khan was transcendent in his supporting role as a goofy, mildly misogynistic music producer who redeems himself through his selfless devotion to the cause of his young protegee, played by his Dangal co-star Zaira Wasim, and her damsel-in-distress mother.
From an artistic perspective, the film has also been a triumph, lauded by critics and hailed by women’s rights activists as an essential screed against the devastating problem of domestic violence in India.
But the picture’s failure to reach even ₹100 crore at home has to be seen as a major disappointment. Given its refined pedigree and the presence of Khan, one of the world’s biggest and most popular movie stars, it ought to have earned far more. Yes, Khan didn’t play his customary part as the lead character, but his presence in the picture was huge, and his name and face dominated the marketing campaign, so it comes as a shock to me that Secret Superstar has earned only 15 percent of the ₹587 crore ($85 million) domestic gross taken in by his previous picture, Dangal.