Women wearing heavy makeup not perceived as leaders: Study | 2018-04-23 | daily-sun.com

Women wearing heavy makeup not perceived as leaders: Study

Sun Online Desk     23rd April, 2018 10:38:38 printer

Women wearing heavy makeup not perceived as leaders: Study

Women wearing heavy makeup are less likely to be thought of as good leaders, a study has found.

 

The research, published in the journal Perception, revealed that the amount of makeup a woman is wearing can have a negative impact on perceptions of her leadership ability.

 

"This study follows previous work in this area, which suggests that wearing makeup enhances how dominant a woman looks," said Christopher Watkins from Abertay University in the UK.

 

"While the previous findings suggest that we are inclined to show some deference to a woman with a good looking face, our new research suggests that makeup does not enhance a woman's dominance by benefitting how we evaluate her in a leadership role," Watkins said.

 

Participants were asked to view a series of images featuring the same woman without cosmetics and with makeup applied for a "social night out".

 

Computer software was used to manipulate the faces and the amount of makeup was also manipulated in the face images.

 

Each participant completed a face perception task where they judged sixteen face-pairs, indicating how much better a leader they felt their chosen face to be compared to the other face.

 

It was found that both men and women evaluated women more negatively as a leader if the image suggested she was wearing a lot of makeup.

 

Source: Deccan Chronicle   

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