Thirty-two Chinese tourists and four North Koreans were killed when a bus plunged from a bridge in North Korea, Chinese officials and state media said Monday.
Two other Chinese nationals were injured in Sunday's accident south of the capital Pyongyang, Chinese foreign ministry spokesman Lu Kang told a regular press briefing.
Lu said China was investigating the cause of the accident and had deployed a team, including medical experts, to North Korea "to assist with the emergency rescue and treatment operations".
The ministry provided few details but China's official Xinhua news agency reported later that the bus had fallen from a bridge in North Hwanghae Province on Sunday night.
China's state broadcaster showed images of a large overturned vehicle, with light rain falling on rescue vehicles at night and doctors attending to a patient.
China was informed about the accident on Sunday night and its embassy personnel in Pyongyang rushed to the scene, the foreign ministry said in a statement.
The vast majority of foreign tourists to North Korea are Chinese, with the Cold War-era allies sharing a long land border and operating flights between the two countries.
Western visitors to the North once averaged around 5,000 a year, but numbers have been hit recently by a US travel ban -- Americans accounted for around 20 percent of the market -- and official warnings from other countries.
Tens of thousands of Chinese tourists are believed to visit the North every year, with many crossing via train through the Chinese border city of Dandong. For some, North Korea provides a window into what Communist China may have looked like decades ago.
Chinese tourism to the North has continued even though Beijing has enforced a slew of United Nations sanctions over Pyongyang's nuclear weapons programme.
'All necessary means'
President Xi Jinping urged China's foreign ministry and embassy in North Korea to take "all necessary means" to handle the accident, and called for an "all-out" effort to help the injured and deal with the deceased, according to Xinhua.
China's state broadcaster CGTN had tweeted that the tour bus had plunged from a bridge prior to official confirmation of the accident. The post was later deleted without explanation.
North Hwanghae province lies south of the capital Pyongyang and stretches to the border with South Korea. It includes the city of Kaesong, an ancient Korean capital with historical sites.
More recently, the area hosted a manufacturing complex operated with the South.
The tour group was travelling by bus from Kaesong to Pyongyang when the accident happened, according to the independent Seoul-based website NK News, which cited an unnamed source.
North Korean roads are largely poor and potholed, and in many areas they are dirt rather than tarmac. Vehicles are sometimes forced to ford rivers or take detours when bridges are unpassable.
But the route from Pyongyang to Kaesong, where the accident reportedly happened, is one of the best in the country.
It runs north-south from the Chinese border to the Demilitarized Zone on the border with South Korea but has little traffic, like all North Korean highways.
Tank traps have been installed along the road in many locations -- sets of high concrete columns on either side of the road that can easily be blown up to create an obstruction for invading armoured vehicles.