The Internet Society releases its second Annual Global Internet Report 2015 on the global state of the Internet recently. The Washington, DC and Geneva based organization has launched the study on its website.This year the report focuses on the evaluation, development and impact of the mobile Internet. It outlines that mobile has fundamentally transformed Internet access and use, and holds the key to fulfilling the promise of Internet connectivity for the next billion people. The challenges remain as ‘affordability’ and ‘relevant content’ surpass ‘availability’ as main barriers to global Internet access, the report depicts.
The statement reveals that people are increasingly accessing the Internet through mobile devices. Today there are more than 3 billion people online and the mobile Internet offers hundreds of millions around the world their primary, if not only, means of accessing the Internet. In addition to providing access, benefits of the mobile Internet arise from using all the features embedded into smart devices, which are typically accessed via convenient apps.
Kathy Brown, President and CEO of Internet Society said, we applaud this global shift in the Internet dynamic, with mobile playing a significant role in the rapid pace of new Internet users. The Internet is truly global and every new user online benefits other users, for social interaction, economic opportunities and many other benefits that were previously unimaginable, he added.
While the digital divide around the world is closing with the help of mobile, challenges still exist. One key finding of the report is that given the availability of the mobile Internet, affordability and lack of relevant content are now the main barriers to Internet access. Even taking into account regional variations, in most, if not all, countries, the availability of mobile Internet service far outpaces adoption rates, meaning that a significant number of people have access to service, but do not subscribe.
It is to mention that there are numerous countries for which the cost of mobile Internet service is more than 5% or even 10% of average per capita income. Further, while a significant segment of the population can access and afford the mobile Internet, they do not yet have enough interest to begin using it. This can be attributed to language barriers and limited locally-relevant content, including a lack of access to major app stores in some countries, which limits the usefulness of a smart device.
Apps are increasingly used as the primary means of interacting with the Internet, and the report highlights the many benefits of apps as well as the challenges. The vast majority of apps are native to a particular proprietary mobile platform, such as Android or Apple. This raises the costs for developers to make apps for all platforms and for consumers to switch between platforms, limiting choice and competition between platforms.
Today we associate the mobile Internet with a smart device that runs on a specific platform and provides access to the apps that we use, suggests Michael Kende, Chief Economist of Internet Society and author of the report. While this has created amazing benefits for users and an entire app economy for developers, it locks users into a chosen platform and ultimately limits choices in a way that is new to the Internet, he included.
The mobile Internet has allowed more people to access the Internet to do more things in more places. The report celebrates the role of the mobile Internet in shifting the digital divide debate from whether access is available, to whether the access is affordable and relevant. Kathy Brown, however, notes that, despite the remarkable evolution of the mobile Internet, there are challenges that need to be addressed to ensure that all users – existing and future – enjoy the full benefits of access to the open Internet.
The factsheet states that 94% of the global population is covered by a mobile network and 48% are covered by mobile broadband whereas 28% have subscribed to mobile Internet services. The gap between availability and adoption of mobile Internet is due to affordability and lack of relevant content. Thus the policymakers should focus on filling this gap by making the services more affordable by removing taxes on equipment, devices, and services, and eliminating regulatory barriers for operators. The report further recommends that local hosting of content can also help lower costs by avoiding the use of relatively expensive international capacity to access content. As demand increases, governments will need to ensure an adequate allocation of spectrum for mobile Internet use.
There are more than 80% of online time on mobile is spent on apps, as opposed to a browser. Even adding in desktop browsing, users spend more than 50% of overall online time using mobile apps. Smart devices provide many useful services and features, such as location awareness and cameras; however these offerings raise increased privacy issues. Usage of the mobile Internet depends on wireless interfaces and access to apps, which can lead to heightened security concerns. An increasing reliance on mobile apps, combined with those apps being native to a particular proprietary mobile platform, raises the cost of creating apps for each platform, the cost for users switching between platforms, and thereby limits platform competition. The web app environment enables developers to create websites with advanced features that can be installed on a mobile device with an icon similar to existing apps. Developers can create one web app for all platforms – consumers can easily move between platforms the way they switch browsers today – and new platforms can enter and compete on more of an even ground, the report suggests. The report launches on July 8 this year at http://www.internetsociety.org/globalinternetreport/assets/download/IS_web.pdf.
The Internet Society is a global cause-driven and a not-for-profit peak organisation representing everyone who uses the Internet. It is dedicated to ensuring that the Internet stays open, transparent and defined by people. The Society is the world's trusted independent source of leadership for Internet policy, technology standards, and future development. More than simply advancing technology, it works to ensure the Internet continues to grow and evolve as a platform for innovation, economic development, and social progress for people around the world. The Society has its local Dhaka Chapter in Bangladesh.
The writer is a freelancer and contributor to the Daily Sun.