Managing media and communications for Bashundhara Kings, one of Bangladesh’s most successful and widely recognized football clubs, is both a privilege and a challenge. The role goes far beyond simply posting updates on social media; it requires strategic thinking, crisis management, and constant adaptability in an environment where football is not just a game but a matter of pride for millions.

One of the biggest challenges is balancing expectations. Bashundhara Kings is a brand that resonates nationally and regionally, with supporters demanding instant news, behind-the-scenes access, and continuous engagement. Fans want to feel connected to the players, the coaches, and the club’s journey—whether it’s the Bangladesh Premier League or AFC Cup matches abroad.

Delivering this content in real time, across multiple platforms, while maintaining professionalism and accuracy is a daily test.

Another challenge lies in navigating the pressure of performance-driven narratives. A single loss or player injury can spark speculation and criticism across social media and mainstream press. As media manager, one must manage these conversations carefully acknowledging reality without letting negativity overwhelm the club’s image. This means ensuring transparency while also protecting the morale of players, staff, and supporters.

The technical demands of the job are equally pressing. High-quality content creation—photography, videography, live streaming, and graphics—must be produced at the same standard as international clubs. Competing in the digital arena with global football giants requires constant innovation, investment in tools, and coordination with skilled professionals.

Furthermore, dealing with diverse stakeholders—from journalists and broadcasters to sponsors and governing bodies—adds another layer of responsibility. Each has different expectations, timelines, and interests. Crafting messages that align with the club’s values while satisfying all stakeholders is an ongoing balancing act.

Lastly, the role is emotionally demanding. Football is unpredictable. A last-minute goal, a controversial decision, or a sudden injury can change the narrative instantly. In such moments, the media manager must think on their feet, shift strategies, and communicate effectively—all under immense time pressure.

Yet, despite these challenges, the opportunity to tell the story of Bashundhara Kings is immensely rewarding. Every post, press release, or campaign is not just content; it’s part of the club’s legacy in Bangladeshi football. The media manager’s task is to ensure that legacy is documented, protected, and celebrated—both for today’s fans and future generations.

The writer is the Media Manager of Bashundhara Kings.