International lifestyle and fashion brand YOYOSO Bangladesh launched its sixth outlet at the Bashundhara City Shopping Complex on Friday with a colourful celebration.

The event featured a lively flash mob followed by the country’s first indoor balloon drop—an idea inspired by YOYOSO Dubai. Thousands of blue and pink balloons filled the central atrium, creating a festive mood and reflecting YOYOSO’s youthful, vibrant identity.

The outlet was inaugurated through a ribbon-cutting and screen-unveiling ceremony by Captain (Retd) Shaikh Ehsan Reza, Deputy Managing Director of Bashundhara Group; Fakir Maniruzzaman, Managing Director of Fakir Apparels Ltd; and Monjarin Zaman, Managing Director of YOYOSO Bangladesh.

Speaking on the occasion, Captain (Retd) Shaikh Ehsan Reza said YOYOSO’s presence at Bashundhara City would “enhance the shopping experience with creative and affordable lifestyle products for all ages.”

Monjarin Zaman said, “We are proud to bring global retail standards to local customers. Our goal is to make shopping fun, stylish and accessible for everyone.”

A ‘PR Box Giveaway’ rewarded 30 visitors with gift boxes, while a dua and milad mahfil concluded the programme. The grand opening drew a large crowd of shoppers and families, turning the mall into a festive space.

The new outlet, located on the ground floor (Block C & D) behind the main escalator, offers a wide range of modern lifestyle and home products combining style, utility and affordability.

Before this, YOYOSO Bangladesh opened outlets at Banani Road 11, Dhanmondi (Sat Masjid Road), Jamuna Future Park, Narayanganj, and Khilgaon.

Founded in Yiwu, China, in 2014, YOYOSO now operates in over 40 countries with more than 1,000 outlets worldwide, guided by the motto: “Creative, Fashionable, Simple, Natural.”