Apex launched a new footwear brand ‘FLY’ to cater to the value-seeking customer segment.
FLY products are made using German technology and are not only durable and extremely lightweight but at the same time very trendy, which justifies the brand’s tagline ‘Style Hobe Aramse’, said a press release.
The range of shoes and sandals are perfectly suitable for everyday use. FLY’s shoes and sandals will be available in all Apex outlets very soon.
Syed Manzur Elahi, Chairman of Apex unveiled the logo at a ceremony held at the Apex conference hall in the city on Wednesday.
Present o the occasion were Syed Nasim Manzur, Managing Director, Syed Gias Hussain, Additonal Managing Director and Rajan Pillai, Chief Operating Officer of Apex Footwear Limited, along with representatives of print and electronic media.
Akhter Aziz, Head of Merchandising, presented various features of this FLY shoes.
The famous, young cricketer, Taskin Ahmed and internationally renowned Bangladeshi model Jannatul Ferdous Peya are the brand ambassadors of FLY.
Syed Manzur Elahi, Chairman of Apex Footwear Limited said, Apex started its journey over 25 years ago and since then has strived to fulfill the footwear needs of people of all choices and over time they realised that there is an increasing demand for durable and fashionable footwear by value-seeking customers and that’s where they have tried to fill the gap with FLY.