YouTube is adding more ways for video-makers to make money, following criticism from bloggers and increased competition from rival platforms, reports BBC.
Many video-makers have complained that changes to YouTube’s advertising policies have made it difficult for their videos to earn ad revenue. YouTube will now roll out “channel memberships” that let viewers pay $4.99 (£3.80) a month for exclusive content.Rival sites such as Twitch and Patreon already offer similar features.
YouTube’s updated advertising policies were introduced after ads from popular brands appeared alongside extremist and sexual content.
The changes stopped videos “unsuitable for all advertisers” from earning ad revenue, and were dubbed the “adpocalypse” by video-makers who saw their income fall.
Creators in the US with more than 10,000 followers will be able to sell merchandise and host premieres, while those with 100,000 followers will be able to offer paid memberships.
The paid subscription mirrors the offering on games-streaming site Twitch.