Telenor Health launched a five-day campaign across Bangladesh to observe the World Hypertension Day 2019, to raise awareness about the issue commonly known as high blood pressure.
Since hypertension is the main risk factor to develop cardiovascular disease, this year’s global theme ‘Know Your Numbers’ refers to raising awareness about the importance of knowing blood pressure measurement.Hypertension is a major cause of a range of health problems such as strokes, heart attacks and kidney disease, and can also contribute to dementia. Many people who suffer from it are not aware that they have it as there can be no symptoms – people often find out after suffering a heart attack or stroke.
The Telenor campaign, Executed by Tonic, successfully conducted 1,000+ BP checks for the mass through a combination of channels from May 13 to May 17, 2019.
World Hypertension day is organised by the World Hypertension League (WHL) which is an umbrella organisation composed of 85 Hypertension societies and leagues from all over the world.