International denim brand Rookies on Friday opened its first flagship store in the city, adding an exciting flare to the country's fashion scene.
With a view to having public exposure via a gala event after Eid-ul-Fitr, the brand announced its soft launching through a media conference at the store premises.Cricketers Mehrab Hossain Opi, Taskin Ahmed, Imrul Kayes, Abdur Razzak and Nasir Hossain, along with senior officials of Rookies BD Limited were present at the soft launch, said a media release.
This top-notch, contemporary and voguish brand set its first outlet in Jamuna Future Park and plans to have chain outlets around prominent shopping destinations and landmarks in Dhaka, Sylhet and Chattogram, said a media release.
Ramnish Kumar Verma, the Creative Director of Rookies, said the brand always resembled the rebellious, radical and risk-taking attitude that greatly matches with today's powerful youth who bring changes around all.
"We're quite hopeful that the brand will have a strong stand in Bangladesh with its superior quality, versatility and wide range of colors, textures and styling and promise of a new era of modern fashion - everyday."