We all know that Gucci makes truly wicked and out-of-this-world costume jewellery and some of the coolest fine jewellery designs. But a high jewellery collection? Now that’s a coup that the Italian luxury label can say it’s got in the bag. The brand just announced the opening of an outpost at Place Vendome, the epicentre of jewellery-making in Paris. Located at 16 Place Vendome, the space will stock the brand’s debut high jewellery collection as well as its existing fine jewellery line.
The rarefied realm of high jewellery, which is known for its astronomical million dollar prices, one-of-a-kind pieces, and reputation as the jewellery world’s answer to haute couture, is often relegated to established jewellery houses like Boucheron and Chopard – who are all Gucci’s neighbours at Place Vendome now. Gucci’s growth and resonance among consumers under creative director Alessandro Michele is a reason why this transition is timely for this Kering brand (the luxury group also owns Boucheron). Creatively, Michele’s knack for that over-the-top aesthetic means this foray makes perfect sense too.
Counting 200 pieces, Gucci’s bumper high jewellery collection is admittedly ambitious for a brand branching out into this market for the first time. Dubbed Hortus Deliciarum (Latin for garden), the collection is a manifestation of Michele’s maximalist vision of a mythical garden. The pieces revolve around motifs like mythical bestiary and fauna.
The stones – some of which are personally sourced by Michele – are purposely mismatched and run the gamut in terms of colours like honey-hued imperial topaz, velvety green tourmaline, mandarin garnets, and yellow beryls. While the designs include pieces like diadems, a three-dimensional serpent engraved on top of a signet ring and an open bangle made with a head of a tiger and a tail of fish. In short, high jewellery fans who are seeking weird and wonderful creations now know where to go.