Instagram hides likes count in international test 'to remove pressure' | 2019-07-18

Instagram hides likes count in international test 'to remove pressure'

BBC

18th July, 2019 04:21:11 printer

Instagram hides likes count in international test 'to remove pressure'

Instagram is hiding the number of likes on posts in several countries, including Australia and Japan, in order to "remove pressure" on users.

At the moment, Instagram users see a running total of people who have liked a post. In the trial, users will see a user name "and others" below posts.

Instagrammers can still view the number of likes their own posts receive.

There is concern social media platforms can contribute to low self-esteem and feelings of inadequacy in young people.

Instagram launched a similar trial in Canada in May and the new test is rolling out in Australia, New Zealand, Ireland, Italy, Japan and Brazil.


Top