B&M is now selling a super stylish mini fridge for beauty fans to keep all their skincare products in.
The budget chain is selling the compact designs in store for £34.99 in a bid to keep up with the latest beauty craze that has taken social media by storm .Beauty influencers, bloggers and industry insiders have replaced popular #shelfie snaps on their feed with pictures of what's inside their own mini fridge storage.
The B&M design is sleek and comes in a stylish neutral grey colour to subtly blend in with your home décor.
The inventive storage option has become a popular choice for beauty fans based in hotter climates who are worried about the damage heat causes to active ingredients in warmer climates, but the trend is becoming increasingly popular in the UK.
Natural and organic products benefit from staying in the cooler environment, increasing the shelf life and offering you a nice cooling effect when you slather on your morning or evening serums and moisturisers.
Other popular additions to keep inside your mini fridge is the number of new face tools now available, including Jade rollers and Quartz face sculpting massagers.
One beauty influencer advocating the use of a beauty fridges is US Youtuber Safiya Nygaard took to Twitter to share a snap of her mini fridge stocked to the brim with beauty products.
She shared "I just bought a skincare fridge have i gone too far" with her 488K followers, adding a picture of the fridge in another tweet.
Her followers were quick to reply with messages of encouragement and bemusement.