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T Sports sets broadcast record during FIFA World Cup
Daily Sun Report, Dhaka
Published: 21 Jul 2026, 09:40 AM
Photo: Collected
Bangladesh’s only sports-focused television channel T Sports set a new broadcast record during the recently concluded FIFA World Cup 2026, which featured a record 48 teams and 104 matches.
After considerable speculation, T Sports secured the live broadcast of all the tournament’s matches in Bangladesh. Two other television channels—Somoy TV and Bangladesh Television— also aired the games, but T Sports led by a wide margin in television rating points (TVR).
T Sports recorded a 54% TVR, compared with 12% for Somoy TV.
The channel also set a new record in terms of digital reach, reaching a total of 1.28 billion viewers across platforms. Facebook accounted for the largest share, with 1.1 billion views, while T Sports recorded 10.1 million views on TikTok and 168 million on YouTube.